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Popular Music in Advertising

Bloomsbury Encyclopedia of Popular Music of the World Volume I : Media, Industry and Society

Continuum, 2003

Encyclopedia Articles

...Introduction Popular music is used in advertising as part of a system or method of attracting public attention to the desirability of commercial products. Up to the early twentieth century, this took the form of live...

Voice of America

Bloomsbury Encyclopedia of Popular Music of the World Volume I : Media, Industry and Society

Continuum, 2003

Encyclopedia Articles

...Voice of America (VOA) first made its name by broadcasting the US government’s viewpoint through newscasts made to Communist countries during the Cold War, but VOA also became known for its broadcasts of US popular music.The predecessor...

King Biscuit Time

Bloomsbury Encyclopedia of Popular Music of the World Volume I : Media, Industry and Society

Continuum, 2003

Encyclopedia Articles

...Early in the 1940s, white businesses in the southern United States that catered to a black clientele began to sponsor live music shows on radio oriented toward their customers. At the time, there were no black music shows on the air...

FM

Bloomsbury Encyclopedia of Popular Music of the World Volume I : Media, Industry and Society

Continuum, 2003

Encyclopedia Articles

...‘FM’ is an abbreviation of frequency modulation, a method of transmitting signals electronically through the airwaves in which the frequency of the carrier wave is varied in accordance with the amplitude and polarity of the signal; hence...

Radio Format

Bloomsbury Encyclopedia of Popular Music of the World Volume I : Media, Industry and Society

Continuum, 2003

Encyclopedia Articles

...Introduction A radio format is a way of organizing the total output of a radio station according to market segmentation of listeners, and targeting a differentiated audience with one particular type of programming all day, day...

Payola

Bloomsbury Encyclopedia of Popular Music of the World Volume I : Media, Industry and Society

Continuum, 2003

Encyclopedia Articles

...‘Payola’ refers to the practise of ‘paying for play’ – that is, offering financial, sexual or other personal inducements in return for record promotion and radio play. Song plugging, as the practise had been called in the late nineteenth...

Airplay

Bloomsbury Encyclopedia of Popular Music of the World Volume I : Media, Industry and Society

Continuum, 2003

Encyclopedia Articles

...The term ‘airplay’ denotes the broadcast of a commercially released music recording or video on radio or television stations. The music industry uses the term most commonly to describe the actual counting of total plays that a particular...

AM

Bloomsbury Encyclopedia of Popular Music of the World Volume I : Media, Industry and Society

Continuum, 2003

Encyclopedia Articles

...‘AM’ is an abbreviation of amplitude modulation, the first generally accepted method of transmitting speech and music electronically through the airwaves, in which the frequency of the wave carrying the broadcast...

Disc Jockey

Bloomsbury Encyclopedia of Popular Music of the World Volume II : Performance and Production

Continuum, 2003

Encyclopedia Articles

...A disc jockey, or DJ, is a person who: (a) presents radio programs or programming consisting mainly of commercially available music, normally played from discs; (b) plays and mixes discs for dancing in a dedicated disco or club, or at any...

Radio Free Europe/Radio Liberty

Bloomsbury Encyclopedia of Popular Music of the World Volume I : Media, Industry and Society

Continuum, 2003

Encyclopedia Articles

...Radio Free Europe/Radio Liberty (RFE/RL) describes itself as ‘a private, international radio service to Central Europe and the former Soviet Union, funded by the U.S. Congress.’ In October 1998, the service also began offering programming...