TY - CHAP TI - ‘If You Have Nothing To Say – Sing It!’: On the Interplay of Music, Voice and Lyrics in the Advertising Jingle AU - Johnny, Wingstedt A2 - Lyndon, C. S. Way A2 - Simon, McKerrell T2 - Music as Multimodal Discourse ET - 1 SP - 135 EP - 158 T3 - Bloomsbury Advances in Semiotics PY - 2017/// PB - Bloomsbury Academic CY - London SN - 978-1-4742-6441-9 UR - https://bloomsburymusicandsound.com/encyclopedia-chapter?docid=b-9781474264419&tocid=b-9781474264419-chapter7 DB - Bloomsbury Popular Music~Bloomsbury Popular Music 2019 Annual Update~Bloomsbury Popular Music 2020 Annual Update~Bloomsbury Popular Music 2021 Annual Update~Sound Studies~Bloomsbury Popular Music 2022 Annual Update~Bloomsbury Popular Music 2023 Collection~ LA - en Y2 - 2024/3/28/ ER -